Hollywood Style

Paul Smith’s Advice For The Vogue Fashion Fund Shortlisted Designers

Last month, the shortlist for the BFC/Vogue Designer Fashion Fund was revealed, recognising the expertise of David Koma, Huishan Zhang, Le Kilt, Marques’ Almeida, Molly Goddard and Rejina Pyo who will compete for the prize of £200,000 and a year-long mentoring scheme.

Chosen by a committee chaired by Vogue editor-in-chief Edward Enninful OBE, and together with trade leaders corresponding to Caroline Rush CBE, Erdem Moralioglu, Jourdan Dunn and Sarah Mower, this 12 months marks a particular milestone because the fund reaches its tenth 12 months.

Forward of the subsequent section of the competitors, which takes place on March 15, the shortlisted designers have been personally welcomed by Paul Smith into his Kean Road HQ for a roundtable the place the enduring British designer suggested the group how greatest to arrange for the subsequent stage of the awards choice course of.

“I have been supporting the BFC and the Vogue Designer Style Fund for a few years now,” Paul Smith advised Vogue. “By way of the Fund I’ve met the likes of Christopher and Peter from Peter Pilotto, Jonathan Saunders and, extra not too long ago, Sophia Webster and her enterprise accomplice and husband Bobby. It is all the time very fascinating for me to see how designers who win the Fund spend the cash. I encourage them to take a long-term and sustainable view, not simply spend money on a giant one-off trend present or rush to open a store earlier than they’re actually able to function it.”

“I grew my enterprise very progressively, there was by no means a break-through second after I went off like a rocket. I’ve by no means identified the trade to be as aggressive as it’s at this time, there have by no means been extra manufacturers or extra designers fishing from the identical pond. No one wants one other clothier and so it is essential to have a transparent perspective. With the proceeds from the Fund, I might encourage the designers to not be distracted from their perspective, preserve centered and develop slowly and steadily.” You’ll be able to’t get extra sound recommendation than that.

The winner can be introduced on Tuesday eight Could 2018.

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